Twenty years of UI, UX and design-system work, delivered by one senior designer. Based in Amman, working with product teams across the GCC.
Most projects need more than one. Work often starts as a review, becomes interface design, and ends as a system your team runs without me.
Interfaces people understand on the first screen
Websites, mobile apps, dashboards and internal tools that carry your brand and stay usable on a small screen, a slow connection, or in Arabic.
You get: Figma files, a clickable prototype, and specifications your developers can build from.
View UI/UX and Product Design Services
Find what is broken before you pay to rebuild it
I go through your live product screen by screen. Hierarchy, consistency, spacing, component states, contrast. You get back a prioritised list of what to fix, in the order that moves your numbers.
You get: Severity-rated findings, annotated screens, and redesigned versions of your highest-impact screens.
Stop redesigning the same button
Component libraries with real tokens, documented rules, accessibility built in, and light, dark and RTL themes from one source. Then I train your team to run it.
You get: A published library, a token structure your developers consume directly, and a handover session.
Newly launched
AI used where it earns its place. System generation, asset production, design-to-code. Every engagement puts the tools, the review points and the exclusions in writing before work starts.
You get: The deliverables of the service it speeds up, plus a written record of how the work was made.
View AI-Assisted Product Design ServicesTwenty years across more than ten industries. A government portal and a logistics platform have nothing in common on the surface.
Underneath, they ask the same question: can someone finish what they came here to do?
National portals and citizen service platforms.
Banking, payments and financial services.
Telemedicine, health records, wellness products.
Operator platforms and self-service apps.
Development, listings and property platforms.
Destination, booking and dining products.
Operational platforms for global trade
Booking and trip planning
Corporate and operational power platforms
Retail built for repeat purchase
Learning platforms and student systems.
B2B software and internal platforms
You work with the person doing the design. No account layers, no rotating juniors, no strangers at handover.
Enterprise systems, government portals and regulated products. Work where a confusing screen has real costs.
Usability decisions come from tested method rather than personal taste, and from a recognised certification.
Right-to-left is built in from the very first file, never translated at the end of a project, and hoped for.
We start with a free consultation to understand your business goals and project scope.
A close look at your industry and users to define a design strategy grounded in evidence.
Low-fidelity layouts that map out the structure and content hierarchy.
High-fidelity UI design that brings your brand to life with polished visuals.
Interactive prototypes you can click through and test, with built-in review cycles.
Final handoff and post-launch support to keep your digital experience performing.
No. Most clients start with one and add others when the need appears.
A UI review takes one to two weeks. A website or app takes longer, and a design system longer still. You get a real timeline after the discovery call, not before it.
Scope comes out of the discovery call, which is free. You get a written proposal with a fixed price before anything starts.
Yes. Arabic and RTL is a core capability, designed in from the start rather than added at the end.
Yes. Handover includes a specification pass, a live session with your team, and design QA during the build.
Start with a free discovery call. Bring the product, the audience and the stage you are at. You will leave with a clear view of the scope, whether or not you hire me.
Free discovery call · Written proposal before any work · Fixed price agreed up front
